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Baines, P.; Crawford, I.; O’Shaughnessy, N.J.; Worcester, R. and Mortimore, R. (2013), “Positioning in political marketing: How semiotic analysis can support traditional survey approaches”, Journal of Marketing Management, DOI:10.1080/0267257X.2013.810166.
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Mortimore, R.; Baines, P.; Crawford, I.; Worcester, R. and Zelin, A. (2013), “Asymmetry in leader image effects and the implications for leadership positioning in the 2010 British General Election”, International Journal of Market Research,55, DOI.10.2501/IJMR-2013-000.
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Baines, P. and O’Shaughnessy, N.J. (2014), “Political marketing and propaganda: Uses, abuses, misuses” (editorial), Journal of Political Marketing, Vol.13, No.1/2, pp.1-18. DOI: 10.1080/15377857.2014.866018.
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Poenaru, A.; Baines, P. and Wilson, H. (2014). Building capabilities in market segmentation. The European Business Review, May-June, 52-55.
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Antonetti, P. and Baines, P. (2015). Guilt in marketing research: An integrating framework and research agenda. International Journal of Management Reviews, 17(3), 333-355.
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Antonetti, P.; Baines, P. and Walker, L. (2015). From elicitation to consumption: Assessing the longitudinal effectiveness of negative emotional appeals in social marketing. Journal of Marketing Management, 31(9-10), 940-969
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Nyman, J.A.; Pilbeam, C.J.; Baines, P. & Maklan, S. (2016). Identifying the roles of the university’s principal-gift fundraiser in securing transformational gifts – lessons from Canada. Studies in Higher Education, 43(7), 1227-1240.
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Baines, P. (2017). Technological Impacts on market attitudes and behaviour. Psychology & Marketing, 34(4), 351-355.
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Walker, L.; Baines, P., Dimitriu, R. and Macdonald, E. (2017). Antecedents of retweeting behaviour in a (political) marketing context. Psychology & Marketing, 34 (3), 275-293.
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Mortimore, R..; Baines, P.; Worcester, R.M. and Gill, M. (2017). BPC/MRS enquiry into election polling 2015: Ipsos MORI response and perspective. International Journal of Market Research, 59(3), 285-300. (Winner of the IJMR Collaborative Research Award 2017).
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Antonetti, P.; Baines, P. and Jain, S. (2018). The persuasiveness of guilt appeals over time: Pathways to delayed compliance. Journal of Business Research, 90, 4-15.
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Baines, P. and Jones, N. (2018). Influence and interference in foreign elections: The evolution of its practice. The RUSI Journal, 163, 12-19.
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Pareek, B.; Ghosh, P.; Wilson, H.; Macdonald, E.; and Baines, P. (2018). A Bayesian zero-inflated dynamic multinomial choice model of media impact on voter choice using real-time experience tracking data. Journal of the American Statistical Association. |