Our Books
Books by Baines Associates
A selection of books by Paul Baines & associates. Updates coming soon.
Fundamentals of Marketing 3E
Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining the essential theories with a global range of practitioner insights.
Covers the essential theories and latest trends to take students from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization.
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The Sage Handbook of Political Marketing
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Fundamentals of Marketing 2E
How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career?
Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing.
Buy Now
Fundamentals of Marketing 3E
Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining the essential theories with a global range of practitioner insights.
Covers the essential theories and latest trends to take students from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization.
The Sage Handbook of Political Marketing
Fundamentals of Marketing 2E
How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career?
Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing.
Marketing 6E
How does Google support organizations in their transformation to digital marketing?
How does the International Food Waste Coalition influence more sustainable behaviour?
How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.
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SAGE Handbook of Propaganda
The SAGE Handbook of Propaganda is one of the first handbooks ever to cover the newly relevant subject of propaganda from an interdisciplinary and comprehensive perspective. In this edited volume, the editors and contributors cover propaganda all over the globe, fake news and how to counter it, propaganda and how to counter it, and other fascinating topics such as character assassination, information and cyber warfare, the Chinese dream, and peace propaganda. If you want to understand the modern dystopian world of propaganda, look no further than this comprehensive resource on the subject from world class specialists on the subject.
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Marketing 5E
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Marketing 6E
How does Google support organizations in their transformation to digital marketing?
How does the International Food Waste Coalition influence more sustainable behaviour?
How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.
SAGE Handbook of Propaganda
Marketing 5E
Explaining Cameron’s Comeback: The Definitive Guide to the 2015 Campaign
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Explaining Cameron’s Catastrophe: The Definitive Guide to the 2016 European Referendum
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Fundamentals of Marketing 1E
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing 1E is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.
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Explaining Cameron’s Comeback: The Definitive Guide to the 2015 Campaign
Explaining Cameron’s Catastrophe: The Definitive Guide to the 2016 European Referendum
Fundamentals of Marketing 1E
Marketing, Asian Edition
Aimed at postgraduate business management students, it is equally valuable for marketing practitioners, particularly through its real-life case insights. Moving beyond the traditional 4Ps, the text introduces newer perspectives including relational, not-for-profit, digital and post-modern marketing, and builds understanding through ‘Insight’ features such as Case, Market and Research Insights.
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Le Marketing: Des Fondamentaux À La Pratique Contemporaine
Comment Oxfam peut-elle récolter des dons dans un climat économique difficile ? Pourquoi Meerkat compte-t-elle plus de 700 000 fans sur Facebook ? Et comment le monopole suédois des boissons alcoolisées obtient-il le soutien du marché sans promouvoir la consommation d’alcool ? Ce livre propose de découvrir le monde du marketing à travers des situations réelles et des campagnes menées par de grandes organisations internationales comme Orange, HMV et Oxfam.
Il montre ce que font réellement les meilleurs marketers et comment ils abordent leurs décisions, tout en s’appuyant sur l’expertise d’universitaires reconnus dans les différents domaines du marketing. L’ouvrage est enrichi de nombreuses ressources pédagogiques, dont des questions à choix multiples, des feuilles de travail et des activités en ligne accessibles via un centre de ressources dédié.
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Essentials of Marketing
Following the outstanding success of Baines, Fill and Page’s bestselling textbook, Essentials of Marketing has arrived! Retaining the exciting and dynamic approach Marketing is renowned for, this is the must have textbook for students looking to shine and excel in their marketing studies and future careers.
Buy Now
Marketing, Asian Edition
Aimed at postgraduate business management students, it is equally valuable for marketing practitioners, particularly through its real-life case insights. Moving beyond the traditional 4Ps, the text introduces newer perspectives including relational, not-for-profit, digital and post-modern marketing, and builds understanding through ‘Insight’ features such as Case, Market and Research Insights.
Le Marketing: Des Fondamentaux À La Pratique Contemporaine
Comment Oxfam peut-elle récolter des dons dans un climat économique difficile ? Pourquoi Meerkat compte-t-elle plus de 700 000 fans sur Facebook ? Et comment le monopole suédois des boissons alcoolisées obtient-il le soutien du marché sans promouvoir la consommation d’alcool ? Ce livre propose de découvrir le monde du marketing à travers des situations réelles et des campagnes menées par de grandes organisations internationales comme Orange, HMV et Oxfam.
Il montre ce que font réellement les meilleurs marketers et comment ils abordent leurs décisions, tout en s’appuyant sur l’expertise d’universitaires reconnus dans les différents domaines du marketing. L’ouvrage est enrichi de nombreuses ressources pédagogiques, dont des questions à choix multiples, des feuilles de travail et des activités en ligne accessibles via un centre de ressources dédié.
Essentials of Marketing
Following the outstanding success of Baines, Fill and Page’s bestselling textbook, Essentials of Marketing has arrived! Retaining the exciting and dynamic approach Marketing is renowned for, this is the must have textbook for students looking to shine and excel in their marketing studies and future careers.
Propaganda 1:4 (SAGE)
A comprehensive major work on the topic of propaganda studies is required now more than ever. Not least because in the age of the ‘War on Terror’, we’ve witnessed terrorist bombings – suicide and otherwise – all over the world, which are often later accompanied by, and frequently preceded by, the use of propaganda to enhance the feeling of terror amongst the target population.
Buy Now
Political Marketing (SAGE)
Political Marketing traces the development of the discipline through a carefully selected collection of key scholarly articles that reflect both its historical evolution and the current state of academic thought.
Developing in parallel with commercial marketing across the twentieth century, political marketing has become an increasingly recognised and influential field. This three-volume set brings together the most important writings from each stage of its growth, covering core topics such as advertising and market research alongside strategic approaches including market positioning and segmentation. It also addresses emerging and contested areas, including ethics and the negative dimensions of political marketing.
Positioned at the intersection of political communication and marketing, this authoritative collection is an essential resource for academic libraries and for scholars working in business and politics.
Buy Now
Explaining Cameron’s Coalition: The Outcome of the 2010 British General Election
Explaining Cameron s Coalition is the first serious analysis of the May 2010 election, and the fourth in a series of books on British general elections to examine contests between the principal political parties from the standpoint not of the players the politicians and their closest observers, the media but from the people, for whom, after all, it’s all about.
Buy Now
Propaganda 1:4 (SAGE)
A comprehensive major work on the topic of propaganda studies is required now more than ever. Not least because in the age of the ‘War on Terror’, we’ve witnessed terrorist bombings – suicide and otherwise – all over the world, which are often later accompanied by, and frequently preceded by, the use of propaganda to enhance the feeling of terror amongst the target population.
Political Marketing (SAGE)
Political Marketing traces the development of the discipline through a carefully selected collection of key scholarly articles that reflect both its historical evolution and the current state of academic thought.
Developing in parallel with commercial marketing across the twentieth century, political marketing has become an increasingly recognised and influential field. This three-volume set brings together the most important writings from each stage of its growth, covering core topics such as advertising and market research alongside strategic approaches including market positioning and segmentation. It also addresses emerging and contested areas, including ethics and the negative dimensions of political marketing.
Positioned at the intersection of political communication and marketing, this authoritative collection is an essential resource for academic libraries and for scholars working in business and politics.
Explaining Cameron’s Coalition: The Outcome of the 2010 British General Election
Explaining Cameron s Coalition is the first serious analysis of the May 2010 election, and the fourth in a series of books on British general elections to examine contests between the principal political parties from the standpoint not of the players the politicians and their closest observers, the media but from the people, for whom, after all, it’s all about.
Contemporary Strategic Marketing
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.
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Explaining Labour’s Landslip: The 2005 General Election
This book is the first serious analysis of the May 2005 election. Written by expert authors and pollsters from MORI, it uses systematic and objective political research to explain the reduced Labour majority and regional variations. Packed with innovative tables and graphs, it is aimed at the general reader, political pundits and academics alike.
Buy Now
Public Relations: Contemporary Issues and Techniques
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.
Buy Now
Contemporary Strategic Marketing
An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.
Explaining Labour’s Landslip: The 2005 General Election
This book is the first serious analysis of the May 2005 election. Written by expert authors and pollsters from MORI, it uses systematic and objective political research to explain the reduced Labour majority and regional variations. Packed with innovative tables and graphs, it is aimed at the general reader, political pundits and academics alike.
Public Relations: Contemporary Issues and Techniques
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.
Introducing Marketing Research
The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course, they do not focus on important qualitative issues such as depth interviews and focus groups – Baines and Chansarkar redress this imbalance.
Buy Now
Introducing Marketing Research
The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Many textbooks have been published on marketing research but most are very quantitative and are also too detailed for students taking a one-semester course, they do not focus on important qualitative issues such as depth interviews and focus groups – Baines and Chansarkar redress this imbalance.
Our News
Latest from Blog
Latest news & updates from Baines Associates
New Book – Marketing (Seventh Edition)
Marketing education meets the AI era—explore Marketing, Seventh Edition, a new textbook designed for real-world, digital-first learning.
Capturing the Zeitgeist: Image Beats Policy in (Most) British Elections
An analysis of how image, narrative framing, & cultural context frequently outweigh policy substance in shaping voter behaviour in British elections.