When a large industrial company required guidance on the development of a new service for business users, it looked to Baines Associates. This involved depth interviews with potential users to discuss their potential uptake of the service and a discussion of the proposition features needed in such a service and the price they were willing to pay. Feedback, including guidance on branding naming, was provided and the service was eventually released and commercially successful.
Previous
Executive Development for Universities
Next
An Awarding Body