Marketing education is finally catching up to the AI era.

Theory is great, but in a world where AI and digital strategy are constantly changing, students need more than just a textbook—they need a roadmap.

I’m thrilled to trail the our latest edition of Marketing, the 7th edition, to be published by Oxford University Press, specifically redesigned for the digital-first learner. This is a content update; it’s a complete immersion into the professional world.

What’s new this edition?

AI-Centric: We’ve woven AI, social media, and digital strategy into the fabric of the book, featuring insights on pioneers like Boby.ai.

Global Perspective: Case studies from Roche (South Africa), Google (US) and Fjällräven (Sweden).

Real Talk: Dilemma-focused video interviews where practitioners explain the why behind their toughest decisions.

Whether you’re an educator looking for research-informed material or a student building their career, this edition bridges the gap between the classroom and marketing practice.

Check it out here.