Engagement
Selected Press Appearances
This page brings together a selection of press and broadcast appearances drawing on Paul Baines’ research expertise in political marketing, persuasion and communication. These contributions span international news outlets, radio and television, and address issues including election campaigning, propaganda, political leadership and public opinion.
Press mention,
Andrew Anthony, “Profile Led by Donkeys”. The Observer, 20 September 2025.
Retrieve from: https://observer.co.uk/news/profile/article/profile-led-by-donkeys-campaign-group
(accessed 3 February 2026).
Press mention,
Sanaa Al-Khoury, “من تاتشر إلى أحمد الشرع: كيف يغيّرالسياسيون صورتهم؟ ولماذا؟” (trans. “From Thatcher to Ahmed Al-Sharaa: How and why do politicians change their image?”). BBC News, 22 December 2024.
Retrieve from: https://www.bbc.com/arabic/articles/c0q07eq3e7vo
(accessed 3 February 2026).
Press mention,
Slobodan Maricic, “Od pomfrita do gradske čistoće: Sumiranje kampanje Haris I Trampa” (trans. “From French Fries to urban cleanliness: Harris and Trump’s campaign summary”. BBC Serbia, 1st November.
Retrieve from: https://www.bbc.com/serbian/articles/czxv7p7qg69o/lat
(accessed 3 February 2026).
Press mention,
Slobodan Maricic, “Pokušaji ubistva Ronalda Regana i Donalda Trampa: Dani koji su mogli da promene svet” (trans. “Assassination attempts on Ronald Reagan and Donald Trump: Days that could have changed the world”). BBC Serbia, 25th July 2024.
Retrieve from: https://www.bbc.com/serbian/lat/svet-69205954
(accessed 3 February 2026).
Broadcast appearance,
BBC Radio West Midlands, with Sarah Julian, on the role of leaflets in UK general elections, 3rd July 2024.
Retrieve from: https://www.bbc.co.uk/sounds/play/live:bbc_wm
(at about 08.15).
Broadcast appearance,
BBC Radio Hereford & Worcester, with Tammy Gooding, on the role of leaflets in UK general elections, 2nd July 2024.
Retrieve from: https://www.bbc.co.uk/sounds/play/live:bbc_radio_hereford_worcester
(at about 07.36).
Broadcast appearance,
BBC Radio Leicester, with Ady Dayman, on the role of leaflets in UK general elections, 25th June 2024.
Retrieve from: https://lnkd.in/dniYbQbR
(accessed 3 February 2026).
Press mention,
Laurie Havelock, “Zelensky sacking of Ukraine’s UK ambassador shows ‘ruthless’ commitment to clear comms, experts say”. i (news), 21 July.
Retrieve from: https://inews.co.uk/news/world/zelensky-sacking-uk-ambassador-ruthless-communication-russia-ukraine-2496761
(accessed 3 February 2026).
Press mention,
Daniel Sanderson, “SNP accused of spending £600,000 on ‘propaganda’ campaign. The Telegraph, 30 January.
Retrieve from: https://www.telegraph.co.uk/politics/2023/01/30/snp-accused-spending-600000-propaganda-campaign/
(accessed 3 February 2026).
Press mention,
Slobadan Maričić, “Politika i Crna Gora: Kako posle odlaska dugogodišnjeg lidera preživljavaju stranke na Balkanu (trans. Politics and Montenegro: How parties in the Balkans survive after the departure of a long-time leader). BBC News Serbia, 20 May 2023
Retrieve from: https://www.telegraph.co.uk/politics/2023/01/30/snp-accused-spending-600000-propaganda-campaign/
(accessed 3 February 2026).
Broadcast appearance,
GB News, with Patrick Christys, on Rishi Sunak becoming PM, 4.35pm, 24 October 2022.
Broadcast appearance,
ABC News (Australia), with Joe O’Brien, on Ukrainian propaganda in Ukraine-Russia war, 9.30am, 19 October 2022.
Retrieve from: https://www.youtube.com/watch?v=JW1Vvdm32vw
(accessed 3 February 2026).
Press mention,
Tracey Shelton, “Ukraine and Russia’s second front is a propaganda war. But who is winning? ABC News (Australia), 18 October 2022.
Retrieve from: https://www.abc.net.au/news/2022-10-19/how-ukraine-is-playing-its-own-version-of-the-propaganda-game/101522066
(accessed 3 February 2026).
Press mention,
Morgan Meaker, “Celebrities and Tik Tok: Inside Ukraine’s 21st century war”. Sunday Times, 16 August.
Retrieve from: https://www.thetimes.com/world/russia-ukraine-war/article/in-a-modern-war-pr-is-a-matter-of-life-or-death-2dfv99wfg
(accessed 3 February 2026).
Press mention,
Dave Burke, “Millionaire Rishi Sunak accused of ‘dressing down’ after wearing shoes with hole in sole”. Mirror, 11 August.
Retrieve from: https://www.mirror.co.uk/news/politics/millionaire-rishi-sunak-accused-dressing-27720638
(accessed 3 February 2026).
Broadcast appearance,
WSJ Video, with Emily Siu, “Cute dogs Bono and ads: Ukraine’s PR strategy to rally global support”, 11 July 2022.
Retrieve from: https://www.wsj.com/video/cute-dogs-bono-and-ads-ukraines-pr-strategy-to-rally-global-support/379763DE-79D2-4285-93C1-9588651E5AC9
(accessed 3 February 2026).
Press mention,
Morgan Meaker, “How Ukraine is winning the propaganda war”. Wired, 13 June.
Retrieve from: https://www.wired.com/story/ukraine-propaganda-war/
(accessed 3 February 2026).
Broadcast appearance,
Broadcast appearance on GB News, with Nana Akua, on Rishi Sunak and Tory election prospects, 4.30pm, 3 April 2022.
Broadcast appearance,
GB News, with Alastair Stewart, on Rishi Sunak and Tory election prospects, 12.20pm, 10 April 2022.
Broadcast appearance,
GB News, with Nana Aqua, on whether a general election should be forced when the PM changes, 5.20pm, 24 April 2022.
Broadcast appearance,
BBC Radio Leicester, with Ady Dayman, on the role of leaflets in UK general elections, 25th June 2024.
Retrieve from: https://www.bbc.co.uk/programmes/p0j6dj6v
(accessed 27 July 2024).
Broadcast appearance,
BBC Radio Hereford & Worcester, with Tammy Gooding, on the role of leaflets in UK general elections, 2nd July 2024.
Retrieve from: https://www.bbc.co.uk/sounds/play/live:bbc_radio_hereford_worcester
(at about 07.36).
Broadcast appearance,
BBC Radio West Midlands, with Sarah Julian, on the role of leaflets in UK general elections, 3rd July 2024.
Retrieve from: https://www.bbc.co.uk/sounds/play/live:bbc_wm
(at about 08.15).
Press mention,
Rebecca Chimjeka, “Misinformation frustrates Covid fight”, Malawi News, 21-27 August.
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