Ning Baines

Ning Baines is an Associate of Baines Associates.

Ning Baines is currently Senior Lecturer in Marketing at De Montfort University in Leicester, in the UK. She holds a Bachelors degree in English Literature from Chulalongkorn University in Bangkok, Thailand, Masters degrees in marketing (Middlesex) and e-business and innovation (Birkbeck, University of London) and a PhD in innovation management (Birkbeck, University of London). She started her business career in the financial services sector, working for Standard Chartered Bank, before shifting to education and cultural marketing for the British Council in Thailand for eight years, where she worked in a variety of roles ranging from education promotion officer to assistant director of marketing. In the UK, she worked as marketing and business development Officer for UCL and as assistant director in research and development with INTO University Partnerships.

In her spare time, Ning enjoys baking and running.