Paolo Antonetti is an Associate of Baines Associates.
Paolo is an Associate Professor of Marketing at Neoma Business School, France, having previous been Senior Lecturer in Marketing at the School of Business and Management, Queen Mary University of London and Assistant Professor in Marketing at Warwick Business School, University of Warwick. He teaches and conducts academic research in areas such as consumer behaviour, marketing research and sustainability.
Paolo has been involved in a number of private consulting projects in the past, including ad-hoc marketing research projects and the development of marketing strategies for several private organisations. He also has experience in the market research industry, having worked with Research International in Italy assisting multinational clients in the development and implementation of their marketing strategies. He managed national and international projects covering diverse marketing issues in areas such as pricing, product innovation, branding and communication strategies.
Paolo holds a PhD and an MSc in Strategic Marketing from Cranfield School of Management (UK) and a BA in Business from Bocconi University (Italy). His MSc dissertation was awarded the MRS (Market Research Society) Accredited Masters Prize and the Malcolm McDonald Prize for best Thesis. His research has appeared in several international publications including the Journal of Business Ethics, Psychology & Marketing, the Journal of Marketing Management, California Management Review, and the International Journal of Management Reviews among others.