Scoping Studies for a Government Department

When a UK government department wanted scoping studies undertaken to evaluate how marketing communications theory and techniques might be used as a means to influence target audiences, it commissioned several research projects from Baines Associates over a number of years. Using a combination of rapid evidence reviewing, depth interviewing of subject matter experts and practitioner workshops, we were able to produce comprehensive reports and presentations outlining how particular communicational appeals might be used, under what circumstances they are likely to be the most effective, and with which target audiences and segments. We focused in particular on how psychological dimensions of communication science could best be leveraged to enable more effective future behavioural interventions.